Understanding the Verification Notification in Your Google Ads Account
Google sends verification notifications via your registered email address and through a banner inside the Google Ads dashboard. These notifications typically include a deadline by which your ads will be restricted if verification is not completed. Check your Promotions and spam folders if you have not received a notification but your account shows a pending verification status.
Once you receive the notification, you can access the verification form through Settings > Advertiser verification in your Google Ads account. Here you will see which type of verification is required — identity verification, business operations verification, or both.
Types of Verification Google May Request
Identity verification asks you to confirm the personal identity of the account owner using official documents such as a national ID or passport. Business operations verification requests additional information about the products or services being advertised, including a website URL, a business description, and proof of operations.
Some accounts are also asked to complete payment profile verification, which ensures billing information is consistent with the business identity. Each type of verification requires different documents, so it is important to read the instructions on each form carefully.
- Check which type of verification is required under Settings > Advertiser verification.
- Prepare a valid, clearly legible identity document.
- Ensure the name on the document matches the name in your Google Ads account.
- Have an active website ready if business operations verification is required.
- Save the submission confirmation after the form is sent successfully.
How to Complete the Verification Form Correctly
Fill in every field using information that exactly matches the data in your account and official documents. Avoid using unofficial abbreviations or trade names that differ from your legal business name. Consistency at every point is the key to ensuring your submission is not rejected due to data mismatches.
For document uploads, make sure files are in JPG, PNG, or PDF format with sufficient resolution so all text is clearly legible. Blurry, cropped, or undersized files are a common reason for rejection. Review each upload before submitting the form.
Monitoring Verification Status After Submission
Once the form is submitted, you can monitor the verification status in the same menu within your Google Ads dashboard. The status will move from Submitted to Under review, then either Approved or Action required. The review process typically takes a few business days, though it may take longer during busy periods.
If the status changes to Action required, Google needs additional documents or information. Act on this request promptly, as delays may extend the period during which your ads are restricted.
Next Steps After Verification Is Approved
Once verification is approved, ad restrictions related to this program will be lifted and your account can operate fully in accordance with Google Ads policies. Save the approval confirmation for your records and ensure account data does not change in a way that creates inconsistencies in the future.
Keep in mind that a verification approval does not make your account immune to other restrictions. Google continues to review ad content compliance, payment policies, and account activity on an ongoing basis.